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The official 2010 FIFA World Cup™ ticket has been unveiled by FIFA Secretary General Jérôme Valcke and Organising Committee CEO Danny Jordaan at Maponya Mall in Soweto.

The tickets will be made available to the general public in a week’s time, on 15 April 2010, when the fifth and final ticketing sales phase kicks off. This will coincide with the opening of the FIFA World Cup ticketing centres in all nine Host Cities and the start of the over-the-counter sales.

“For this last phase, we have made a big effort to assist football fans by introducing various additional means to purchase a ticket,” emphasised Jérôme Valcke. “We are commited to facilitating the process for all fans and giving them this last chance to attend the matches and experience the excitement of this first World Cup in Africa.”

In all, 500,000 tickets for 63 matches (including all Host Cities and all knock-out matches except the final) will be made available.

Five different sales channels will be operating during this fifth and final sales phase, which will run from next Thursday (15 April 2010) to the last day of the tournament (11 July 2010):

* 11 ticketing centres across the Host Cities (exact addresses and details can be found attached and on FIFA.com), open seven days a week from 9.00 until 18.00 local time;

* Approx. 600 FNB branches nationwide, open five days a week from 9.00 on 15 April; the process is new: you can order tickets, make payment and get ticket confirmation immediately; the actual tickets need to be collected at the FIFA ticketing centres or Shoprite/Checkers sales points;

* The official tournament website www.FIFA.com, starting from 18.00 on 15 April;

* The call centre hotline (tel. (within South Africa): 083 123 2010; tel. (international): 0041445832010), starting from 18.00 on 15 April and open seven days a week from 8.00 until 22.00;

* 18 Shoprite/Checkers sales points (addresses attached and on FIFA.com), starting from 9.00 on 19 April and open seven days a week;

“We are excited about these new initiatives, which make the process much easier for everyone. We have always said that it is important that we make this World Cup more accessible to the people and with the over-the-counter sales, we believe this measure is consistent with the needs of the fans,” said Danny Jordaan.

Fans applying at the ticketing centres will be required to display ID and pay by credit card or cash.

A total of 240,000 tickets were sold in the fourth phase, 85% of which went to South African residents. Overall, 2.2 million tickets have been sold for the tournament.