MTV launches ‘Choose or Lose’ campaign in Africa
MTV has launched
its first ever pro-democracy campaign in Africa ahead of the upcoming
Nigerian elections. Starting January 2011, the network’s global ‘Choose
or Lose’ voter mobilisation campaign will be encouraging and empowering
young Nigerians to exercise their right to vote.
To maximise youth
voter registration for the April 2011 elections, MTV will use its
appeal to launch a series of on-air promotional spots on African music
channel MTV base (DStv Channel 322) and on the MTV base blocks on
Nigerian terrestrial TV partners STV and AIT. The promos urge Nigerian
youth to determine their future and register before January 29th to
ensure Nigeria’s largest ever youth voters turnout.
A key component of
the initiative will include the release of a special music video
fronted by Nigerian contemporary musicians entitled ‘Rep 4 Naija’. The
track, an upbeat hip hop/RB number is a collaboration between
Nigerian stars eLDee, Sound Sultan, Black Twang, Naeto C, D’banj and
M.I.
MTV’s ‘Choose or
Lose’ campaign is designed to inform and empower young voters on the
political issues that matter to them most, and to provide a platform
for airing their views. First launched in 1992, the campaign has helped
fuel several of the largest youth voter turnouts in US history,
including in 2004, when it helped inspire nearly 22 million 18-30 year
olds to register and vote. The campaign has successfully engaged youth
voters in many other countries around the world including Mexico’s 2006
presidential election.
Late Pastor Bimbo Odukoya’s son Jimmy drops new video
Jimmy Odukoya aka
Pastor J is the son of Pastor Taiwo and Late Pastor Mrs Bimbo Odukoya
has released a new video for ‘Show Ya Self’-a lead single off his
forthcoming debut album. While in college, he was one of the founders
of a dance crew on campus and participated in various musical events
and competitions. Although he is armed with two degrees; a Bachelors of
Science in Business Administration and an MBA in Business, his passion
for gospel music has led him to record an album titled ‘My Life’ The
album will be released later in the year while the video for ‘Show Ya
Self’was shot by ace music video director DJ Tee.
Princess set to anchor Stand up Nigeria
‘Stand Up Nigeria’
returns this month with Nigerian comedienne Princess as the host.
According to the show’s producer Bunmi Davies, this first edition in
2011, is a re-packaged one with the aim to give Nigerians nothing but
the best classic Stand Up Comedy. Though millions watch the show every
week on television stations across the country, the live audience still
form an integral part of our brand”. The show is slated for January 29
at the Muson Centre Onikan . This programme currently runs on thirteen
television stations across the country.
Big Brother Africa 6 is here
MNET is in search
of aspiring housemates for the 6th edition of Big Brother Africa.The
91-day programme is set to host participants from 14 different African
countries which include Angola, Botswana, Ethiopia, Ghana, Kenya,
Malawi, Mozambique, Namibia, Nigeria, South Africa, Tanzania, Uganda,
Zambia and Zimbabwe.
M-Net have over the
years recorded outstanding successes at previously held editions and is
now looking forward to the new season. Speaking about plans for the
show this year M-Net Africa Managing Director, Biola Alabi said ‘‘This
year, it’s once again time for fresh faces and new perspectives so we
encourage entries from across the 14 countries. We are always
approached by people who want to enter BIG BROTHER, so this is their
chance. As with previous years, we won’t be divulging too many details
about the new season as yet. Our audiences respond favourably to
surprises, they look forward to see what will happen next, what the new
twists will be and we aim to please. This is a game like no other and
with the format remaining highly popular with our audiences, our focus
now is on creating something new and innovative while maintaining those
aspects, like the strategic nomination sessions and dramatic eviction
nights, which are the foundation of this show”,M-Net has also
confirmed that the new season of BIG BROTHER AFRICA begins on Sunday
May 1, 2011 and will be aired on dedicated DSTV channel 198, providing
24/7 live coverage throughout the 91 day duration of the series.Past
Big Brother winner include Zambia’s Cherise Makubale (season 1)
Tanzania’s Richard Bezuidenhout (season 2) Angola’s Ricco
Venancio(season 3) while the duo of Nigeria’s Kevin Pam Chuwang and Uti
Nwachukwu, were winners for season’s 4 and 5 .Interested participants
should visit www.mnetafrica.com/bigbrother for more details.
