Nigerian hip-hop act and ‘falling in Love’ crooner D’Banj, Banky W and a host of other music artistes would take centre stage as leading first home brewed non-alcoholic malt drink Maltina unveils its new look and new pay-off line.
The new look and pay-off line “Sharing happiness” are both part of a brand proposition rejuvenation process designed to ensure Maltina remains connected to the sophisticated and savvy 21st century Nigerian consumers.
Sources close to D’Banj and Banky W said the stars have promised in their delectable manner to thrill the audience with their hit tracks. The source also said that D’Banj will be there with his Mo Hits crew as usual.
According to Mr. Jacco van der Linden, Marketing Director, Nigerian Breweries Plc, D’Banj, Banky W and others were invited to take centre stage because Maltina, a very lively brand is interested in sharing happy moments with its teeming consumers across the country.
He stressed that the event which will attract A-list celebrities across the country is meant to be s show stopper which will be indelibly imprinted in the minds of Maltina consumers for a very long time.
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