The Nigeria Olympic Committee has appointed Youdees Integrated Services Limited (YISL) as their official partner to manage the 2011 Olympic Games commercial promotions scheme. The appointment of the sports marketing firm was after the NOC scrutinized other competitive bidders on July 22 to select a competent marketing consultant for a new initiative to re-position the organisation and raise funds for the 2012 Games in London.
In a letter signed by Tunde Popoola, the Secretary General of the Nigeria Olympic Committee and dated August 2, 2011, YISL was notified that its presentation on the commercial promotions has been accepted. “Sequel to your presentation to the Marketing Commission of the Nigeria Olympic Committee, you are hereby appointed as Event Managers for the NOC SMS Promotion towards London 2012 Olympic general wrote in the letter with reference number MKT/2011/6.
Popoola praised the quality of presentation and charged YISL “to approach the task with the highest level of professionalism and a demonstration of competence in line with the NOC standards.”
Harry Iwuala, the Lead Consultant at YISL promised that the company will work with the NOC and other partners to accomplish the objectives of the scheme. “YISL is delighted by the acceptance of our proposition by the NOC. It is a proposition tailored to drive the general objective of taking the Olympic spirit to all homes in Nigeria and this is one platform that will deliver the Olympic experience to all Nigerians”.
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