Promasidor Nigeria Limited has flagged-off a “Win Cash with Loya” promo to reward and excite its teeming consumers across the country.
The general manager, Marketing of the company, Mr. Kachi Onubogu disclosed this at a media launch to flag-off the Loya Consumer Promotion “Win cash with Loya,” held in Lagos, at the weekend.
Loya milk is one of the leading brands from the stable of Promasidor, a marketing led and consumer driven organisation noted for high quality and innovative product offerings that excite and exceed consumers’ expectations.
The product was re-launched in September 2010 to re-position the brand and further strengthen its equity in the premium segment of the Nigerian dairy market.
Onubogu said the objectives of the promo were to reward loyal consumers of the brand as well as create fun and excitement around it.
According to him, daily draws would hold for 50 days to reward three categories of winners: first prize, N250, 000, second prize, N150, 000 and third prize, N100,000.
He said a sum of N500, 000 would be given daily, amounting to N25 million for 50 days.
Earlier in an address of welcome, Chief Keith Richards, managing director of Promasidor said the launch of “Win Cash with Loya Promotion,” was another way to demonstrate Promasidor’s prowess as an innovative, saying, it was the first of its kind in the dairy category.
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