A non-governmental organization (NGO), TY Danjuma Foundation (TYDF), has tasked the media to actively and proactively promote works of philanthropy in order to make government and the private sector joinhands to promote philanthropy in the country.
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This was the position of the foundation during a media parley in Abuja, at the weekend.
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In her opening remarks, the executive director/ chief executive officer of the foundation, Ms Thelma Ekiyor, said the roundtable seeks to engage media executives in robust discussions that would help to fashion out the best manner to report the work of philanthropy.
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Ekiyor, who was represented by Gima Forge, said : “The interactive session is a form of roundtable discussion at which media executives and experts are expected to engage one another in robust discussions that would help to fashion the best manner to report the works of philanthropy, grant makers and non-governmental organisations,” she stated.
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Speakers at the event included Yakubu Aliyu, a former editor at the New Nigerian newspaper and Ngukwase Suma, a feminist researcher. Aliyu who spoke on “The Role of the Media in Promoting Philanthropy and Social Investment,” called for collaborative partnership in the drive to enhance philanthropy, just as he said proper targeting of recipients and creation of a positive agenda would aid in the media’s promotion of philanthropy.
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The communications officer, of the foundation, James Gala, while appraising the foundation’s values in relation to ethics in the media, said it was imperative that the media treated philanthropy as a sector in Nigeria as that was the only way the role of NGOs such as TYDF could be encouraged to strategically advance the cause of the nation’s development.
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