R&B-Pop singer Tiwa Savage has landed a major endorsement deal with popular beverage company Pepsi, a deal we are told is worth a couple of millions of Naira.
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We are told that the endorsement deal was sealed with Tiwa’s current management 323 Entertainment headed by Tunji ‘T-Billz’ Balogun about a month ago. The deal sees the 32-year-old follow the likes of pop singer Ashionye who was endorsed as the face of ‘Pepsi Light’ back in 2007.
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‘Yea, the deal is true, I can confirm that but that’s all I can say for now’, Balogun told NET in a phone conversation. Balogun later explained he signed a non-disclosure agreement with the parties involved. ‘I’m still surprise how the news got out so soon‘, he added.
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There’s no announcement yet from Pepsi. But an insider tells us there’s the possibility that another Nigerian pop star will be joining Tiwa at Pepsi.
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Meanwhile it’s big things popping for Tiwa who just yesterday, was announced as a new signee under top notch producer Don Jazzy’s new label outfit, MAVIN Records.
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Listen to her latest song off the recently released ‘Solar Plexus’ compilation album from her new crew – The Mavins.