The National Broadcasting Commission (NBC) in Abuja on Thursday urged broadcasters to strive and tell African stories in a way that will portray it in good light to the World.
This is contained in a communiqué of the 9th biennial conference of African Broadcasters (AFRICAST) with the theme “Content Rules’’.
The communiqué was signed by Mr Joseph Agbo, the NBC Zonal Director, Jos zone.
It called on broadcasters to build the image of Africa by acting strongly in producing materials with elaborate and gripping contents that would show case the best of Africa.
“Africans have been identified as having bright ideas. This should be used in producing quality programmes that would have a worldwide appeal.
“ Broadcasters should imbibe the spirit of fairness and professionalism, accountability and transparency as the guiding principle in the production of broadcast content,’’ it said
It also advised broadcast organisations to provide specialised training for producers of children’s programmes so that they can create programmes with wholesome content, good culture and great value lessons.
“ The need for adequate training on every aspect of content production, particularly cinematography, post production and effective production management cannot be over- emphasised.’’
It stressed the need for the updating of technology for both content production and delivery.
The communiqué advised the NBC to provide guidelines which should serve as best practice for the protection of masts and other broadcast equipment.
The News Agency of Nigeria (NAN) reports that the conference was attended by 317 delegates, from South Africa, South Korea, United Kingdom, United Arab Emirates, USA, France, Italy, Cameroun, and India. (NAN)