Bharti Airtel, a leading telecommunications services provider with operations in 20 countries across Asia and Africa, on Sunday celebrated its 60 millionth customer in Africa.?
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Airtel, which recently moved up one notch in global rankings to become the fourth largest mobile operator in the world in terms of subscribers, added 10 million customers across its operations in 17 African countries in less than 12 months of having crossed 50 million subscribers.
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“Since launching the Airtel brand in Africa in 2010, Airtel has been on a steady growth path,” explains Andre Beyers, Chief Marketing Officer, Airtel Africa. “The ability to communicate with each other is no longer a privilege on this continent, but a necessity. Airtel remains committed to ensuring that it continues to provide innovative and relevant communications solutions to all, which positively impacts as many lives as possible.”
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Airtel has remained steadfastly committed to providing customers with telecommunication services that make lives easier. Since celebrating its 50 millionth customer, the company has embarked on a journey to build the largest 3G network across the continent.
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To date, the company has rolled out its 3.75G network to 14 countries. Reaching speeds of up to 21 mbps, Airtel’s 3.75G network is one of the fastest available globally and will be immensely beneficial to large Corporates, Small and Medium Businesses and the Youth.
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“Access to telecommunications plays a crucial role in driving economies within Africa,” explains Mr. Beyers. “This includes access to both voice and data services. The biggest transformation on the continent is in bridging the digital divide and connecting the continent to the rest of the world; this remains Airtel’s commitment to the communities that we serve.”
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With the recent launch in Madagascar and Burkina Faso, Airtel Money, Airtel’s mobile money platform, Airtel Money, is now live in 14 countries across Africa. The service, allows communities to take maximum advantage of the mobile commerce reality sweeping through the industry by enabling them to conduct a range of financial transactions quickly, securely and easily.
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Earlier this year, the company also kicked off its second season of the Airtel Rising Stars tournament – Africa’s largest grassroots football tournament that aims to nurture and develop local talent from a grassroots to a national level. The tournament is supported by world-renowned football clubs, Manchester United and Arsenal.
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Though Airtel has already notched up significant milestones, it remains dedicated to marking more successes in Africa. Moving forward, the company is hoping to grow its subscriber base on the continent through maintaining a strong focus on rural penetration, innovation and customer responsiveness.
